Meight
ROAD FREIGHT MANAGEMENT · B2B SAAS
The product direction was “add more data.” Focused research revealed the real problem was helping planners understand what mattered and where to act.
FIND THE
RIGHT PROBLEM
Then design the right product
I work with teams from discovery through delivery, bringing research, product strategy and design together to make better decisions and build with confidence.
SELECTED WORK
Case studies
Trustview
COMPLIANCE AUTOMATION & GOVERNANCE
Turned fragmented compliance workflows across spreadsheets, emails and disconnected tools into a centralised platform, reducing follow-up effort by 50%.
AQUGA
ENTERPRISE SOFTWARE & B2B MARKETPLACE
Defined the 0→1 product architecture for a two-sided marketplace connecting SAP specialists with businesses seeking expertise.
Telpark
SMART MOBILITY & DIGITAL PAYMENTS
Simplified and evolved the core parking experience for a growing mobility ecosystem serving 6M+ users across Spain and Portugal.
WHAT I'VE DONE
Experience highlights
Over the last 16+ years, I've helped teams navigate complexity, align around opportunities and build products that create value for both users and businesses.
My experience spans enterprise software, B2B SaaS, regulated industries and operationally complex environments, including banking, compliance, mobility, scientific publishing and freight management.
Whether building design practices, establishing research programmes, launching products from scratch or helping teams adopt new ways of working, my focus has always been the same: turning ambiguity into clarity and ideas into outcomes.
Design leadership
Built teams, practices and ways of working that enable better product decisions.
Research programmes
Built research practices and continuous discovery programmes at Sherpany and Meight, bringing user evidence into ongoing product decisions.
0 → 1 products
Built AQUGA and Trustview from the ground up, defining product architecture, core workflows and end-to-end experiences.
Products at scale
Designed and evolved Telpark’s core experience across Spain and Portugal, serving 6M+ users.
Operational impact
Transformed fragmented compliance workflows at Trustview, reducing follow-up effort by 50%.
Complex B2B workflows
Designed decision-support tools for Meight, turning complex operational data into clearer actions for road-freight planners.
Industries I've worked in
Over the last 16+ years, I've worked across regulated, operationally complex and business-critical environments.
Automotive B2B e-Commerce Banking Corporate Governance tech FinTech FreightTech & Fleet management systems Geodesy and Surveying & Construction tech Global Health Media & entertainment Philanthropy RegTech & Compliance automation Scientific publishing Smart mobility & Digital payments Utilities
Organisations I've worked with
A selection of organisations, products and initiatives I've contributed to throughout my career.
Philanthropy 
Automotive 
Global Health 
Media & entertainment 
Scientific publishing 
Utilities 
Banking 
Smart mobility & Digital payments 
Smart mobility & Digital payments 
B2B e-Commerce 
Corporate Governance tech & Board management SaaS Teodoliten Geodesy and Surveying & Construction tech
FreightTech & Fleet management systems 
RegTech & Compliance automation 
Digital product & Innovation consultancy WHAT I DO
Services
Available for freelance and embedded product engagements across EMEA. Senior product design support where teams need it most. From finding the right problem to designing, validating and shipping the solution.
- Product discovery
- User research
- Opportunity framing
- Product vision & roadmap alignment
- Workshop facilitation
- End-to-end product design
- Complex workflows & information architecture
- Product architecture
- Design systems
- UX optimisation
- Cross-functional collaboration
- AI-enabled prototyping
- MVP & concept exploration
- Rapid validation
- Design-to-code workflows
- AI-enabled experimentation
ABOUT ME
I'm most useful when the problem isn't obvious yet.
I work with teams navigating complex products, competing priorities and unclear product direction, often where simply designing more screens isn't the answer.
I bring research, product thinking and systems thinking together to understand what's really happening, challenge assumptions and create a direction teams can act on.
As a freelance Product Strategy & Design Lead, I can step into an existing team, get close to the problem quickly and work across discovery, strategy and design through to delivery.
And increasingly, I use AI to shorten the distance between thinking, testing and building, without replacing the judgement that determines what's worth building in the first place.
DESIGN LEADERSHIP PRODUCT DISCOVERY AI-NATIVE PROTOTYPING DESIGN SYSTEMS UX RESEARCH SYSTEMS THINKING
LANGUAGES
🇬🇧🇺🇸 English FLUENT
· 🇵🇹 Portuguese NATIVE
· 🇪🇸 Spanish INTERMEDIATE
EXPERIMENTS
Tools & experiments
Exploring how AI changes the way products get designed and built, through working tools, prototypes and experiments.
Product Debt Calculator
Measure and visualise the weight of technical, workflow, knowledge and decision debt in your product.
Try the toolTab Backlog
You've been telling yourself you'll "get to those tabs later." This extension counts them up, estimates your total reading time, and presents the evidence without comment. The conclusions are yours to draw. You have more tabs open than you think. This extension will prove it.
Try the tool WORK WITH ME
Have a product problem worth solving?
I work with product teams on complex challenges across discovery, strategy and design, from focused engagements to embedded freelance support.